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neuroaesthetics
images are more powerful than you think
NEUROSTYLE
Welcome to NeuroStyle, an innovative method that combines neuroaesthetics with concepts of style/image consulting and body positivity to definitively transform your perception of beauty and style.
Based on years of research and practice, the NeuroStyle method aims to empower, enhance, and inspire professionals for whom IMAGE is central to their work, such as designers, style/image consultants, decorators, architects, beauty professionals (hairdressers, makeup artists), and anyone who wants to understand and reclaim their own beauty, regardless of current standards.
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Recognizing what is truly beautiful is the safest way to develop your own unique aesthetic.
Approach
At NeuroStyle, I believe that beauty is teachable, universal but manifests in countless forms, colors, and textures. By utilizing principles of neuroaesthetics combined with style and image consulting techniques, we help you re-educate and train your eye to appreciate the diversity of beauty. And find your own.
beauty goes far beyond what you see
NEUROAESTHETICS
Neuroaesthetics is a multidisciplinary field that explores the neural processes underlying aesthetic experiences and the way the brain perceives and responds to art, beauty, and other stimuli. It combines principles from neuroscience, psychology, and aesthetics to understand how the brain processes and interprets sensory information related to visual, auditory, and other aesthetic domains.
Neuroaesthetics can be applied to various aspects such as design, fashion, and personal style, examining how the brain responds to different visual stimuli and influences our perceptions.
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It involves studying the neural mechanisms that relates to the creation and appreciation of beauty, allowing for a deeper understanding of the intersection between the brain and aesthetics. #beleza #experiênciaestética #neuroestética
WORKSHOPS & PROJECTS
Baloon Dog, Jeff Koons
BODY POSITIVITY/
BODY POSIVIEW
WORKSHOP
All bodies are valid. There is beauty in infinite colors, shapes and textures. Let my experience as a designer, style consultant, and my specialization in neuroaesthetics show you how to find and develop it.
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Body PosiView aims to deconstruct the “beauty standard” discourse that has triggered a true global epidemic of negative body image, especially among women.
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The IDB - Body Image Distortion
It's a real issue. And it is not enough to combat the recurring discourse - we need to re-educate our eyes.
THE AESTHETIC TASTE ALGORITHM
BOOK
Is it possible to learn to identify beauty? Is it possible to increase aesthetic taste? Can “good taste” be taught?
I believe so.
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I am carrying out extensive and in-depth research to soon launch the book Fundamentals of Aesthetic Taste.
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ARTIFICIAL BEAUTY
WORKSHOP
Visual art and the human brain.
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Recently, a new frontier has opened up in this area, thanks to advances in Artificial Intelligence (AI).
Let's explore how AI is transforming our understanding and appreciation of artistic beauty through the lens of neuroscience.
INTRODUCTION TO ARTIFICIAL INTELLIGENCE FOR CREATIVES
WORKSHOP
Currently, with technology rapidly transforming the creative industries, it is essential for professionals who deal with aesthetics and beauty to understand how Artificial Intelligence (AI) can improve their practices.
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We'll explore inspiring case studies demonstrating how brands and artists are leveraging AI to predict trends, personalize aesthetic experiences, and create impactful visual content. At the end of the workshop, participants will leave with practical knowledge and valuable insights on how to integrate Artificial Intelligence into their professional practices.
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HELÔ DE CASTRO
Neuroaesthetics Specialist
With a broad expertise in communication, fashion, and design, today, in addition to leading a web design studio, LA LECHE Studio, I dedicate myself to exploring a new field of Neuroscience: Neuroaesthetics.
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Working with Communication, I have always noticed the power of images as enhancers of idea transmission. When I was a Fashion Editor, my focus was on demystifying fashion concepts - or, in other words, teaching how to read the images of editorials, fashion shows, and shop windows. In my role as a Style Consultant, I understood that personal image is a form of communication, an expression of personality.
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My experiences in these areas served as the foundation for my work as a Specialist Consultant in Neuroaesthetics.
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It was through Style Consulting that I began to delve deeper into the field. I noticed that some colleagues in the profession apply methods correctly but are unable to see/perceive contrast, emphasis, pattern, repetition, movement, space, and balance - which are the 7 principles of design - and, therefore, deliver "questionable" results.
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These principles permeate a series of activities and professions where good taste is necessary, although the vast majority are not familiar with them.
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There are many areas in which knowledge about how our brain creates and perceives beauty/aesthetic sense is fundamental: fashion, beauty, graphic and product design, decoration, architecture, marketing, advertising, education/training, well-being, mental health, and the entire range of activities related to Visual Arts, of course.
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Uniting science and design enhances the power of the message and ensures beauty in the results. Universally. Neuroaesthetics has shown me, among other things, that taste is indeed discussable.
CONTACT
If you have any specific questions or if there's a particular aspect of neuroaesthetics you'd like to explore further, feel free to contact me.